• Be insights lead for the customer group working with all available resources (call centre, retail champions, distribution, adhoc and tracking research, out in the field and voice of the customer)
• Expect the role to "live" the segment to empathise with them and their "My World"
• Have a strong understanding of critical events and activities here in Qatar as well as the home country of the customer
• Maintain a calendar of critical events and happenings in the life of the custome

• Complete proposition design for the customer groups covering end-to-end proposition (buy, service, product, help, etc). Work with the insights as well as critical stakeholders in the business to develop the proposition
• Ensure full socialisation of the propositions for the customer group, presenting a clear USP for each proposition in market
• Work with the GTM teams who will deliver the propositions to market. Ensure proposition only released to market when it meets requirements of customer groups
• Ensure all propositions are tested on customers ahead of full commercial launch to ensure experience when live is at required levels for the customer group

• Understand the brand architecture and how to bring our brand promise to life for the customer group
• Ensure the brand propositions defined are executed in a way that is relevant for your customer group
• Inspire and lead the organisation on the delivery of these brand propositions for your customers
• Provide post-implementation feedback and an insight loop into the Marketing Leadership Team as to what is and isn't working for each of the brand propositions once delivered to customers

• Build a living, breathing marketing plan that covers a proposition across all the touch points for your customer group
• Understand and communicate the USP that Vodafone is offering to your customer group
• Ensure the plan is insights led and is updated appropriately whenever new insights are available
• Thoroughly understand the key commercial opportunities that exist for the customer group based on the insights and ensure propositions are designed which deliver on these customer needs and that make commercial sense for the organisation
• Plan must clearly articulate Get, Keep and Grow strategies for your customer group
• The plan must be shared with the rest of the business in a way that inspires and motivates the organisation to deliver against the plan

• As a senior marketing lead you will need to inspire and lead the organisation around the propositions for your customers
• Regular sessions with the business to share key insights and progress against the plan
• When there are any performance gaps, quickly manage the change in plan required to close the gap and ensure business is on board to deliver against it

• Be an expert in brand scores, delight scores, revenue and NPS for your customer group
• Understand what is driving each of the scores and the required action to shift the scores in the right direction
• Ensure marketing plan includes these actions and that they are being delivered against
• Report progress and results against the customer group as soon as they are available

• Set revenue growth targets for the segment with the leadership team
• Accountable for segment revenue
• Accountable for actions to drive revenue achievement through propositions when gaps emerge

• Support the customer centricity team in achieving its vision
• Coach other members of the customer centricity team and broader team where required
• Step up and lead, be the most powerful voice in the organisation for the strategies for your customer group

• NPS, Brand scores & Revenue by Segment
• Segment revenue and customer share growth versus competitor period on period
• End to end marketing plan for the segment based on clear insights in Qatar

• Marketing team
• Executive Team
• Leadership Team
• All cross functional teams

• A senior marketer with experience in bringing to life major brand campaigns (8 years marketing experience)
• An understanding for marketing to customer groups and building marketing plans based on specific customer groups
• Strong experience in influencing cross functionally against the delivery of a marketing plan
• Strong communication skills in both English and Arabic

Customer obsessed - 5

Innovation hungry - 5

Culture curiosity, and can work in a diverse environment - 5

Speed - 5

Flexibility & ability to work in a changing environment - 5

Simplicity – 5

This role is one of the most senior marketing roles. It is expected that the candidate is exceptional in all elements of the Vodafone way.